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MySpace quickly gained popularity among teenagers and young adults.
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However, Greenspan nixed the idea, believing that keeping the site free was necessary to make it a successful community. DeWolfe suggested they charge a fee for the basic MySpace service. A friend who also worked in the data storage business reminded DeWolfe that he had earlier bought the domain. By late 2003, it was transitioned from a file storage service to a social networking site. The domain was originally owned by, Inc., intended until 2002 for use as an online data storage and sharing site. MySpace logo used from June 2004 to October 2010 For example, users could customize the background, look and feel of pages on MySpace. Despite having over ten times the number of developers, Friendster, which was developed in JavaServer Pages (jsp), could not keep up with the speed of development of MySpace and cfm.
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Co-founder and CTO Aber Whitcomb played an integral role in software architecture, utilizing the then-superior development speed of ColdFusion over other dynamic database driven server-side languages of the time. A key architect was tech expert Toan Nguyen, who helped stabilize the platform when Greenspan asked him to join the team. eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace and move it to the head of the pack of social networking websites. The company held contests to see who could sign up the most users. The first MySpace users were eUniverse employees. It was during this early period in June 2003, just prior to the birth of MySpace, that Jeffrey Edell was brought on as chairman of parent company Intermix Media. The project was overseen by Brad Greenspan (eUniverse's founder, chairman and CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse. A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site. Within 10 days, the first version of MySpace was ready for launch, implemented using ColdFusion. The group decided to mimic the more popular features of the website. In August 2003, several eUniverse employees with Friendster accounts saw potential in its social networking features. įox Interactive Media's former headquarters in Beverly Hills, California, before 2016, where Myspace was also housed (now home to Fandango) On November 4, 2019, Meredith spun off Myspace and its original holding company (Viant Technology Holding Inc.) and sold it to Viant Technology LLC. was in turn purchased by Meredith Corporation on January 31, 2018. On February 11, 2016, it was announced that Myspace and its parent company had been purchased by Time Inc. In June 2011, Specific Media Group and Justin Timberlake jointly purchased the company for approximately $35 million. In June 2009, Myspace employed approximately 1,600 employees. By 2019, the site's monthly visitors had dropped to seven million. Since then, the number of Myspace users has declined steadily despite several redesigns. In May 2009, Facebook surpassed Myspace in its number of unique U.S.
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At its peak in April 2008, Myspace and Facebook reached 115 million unique users, but Myspace narrowly lost to the newly emerging Facebook in terms of global users. It generated $800 million in revenue during the 2008 fiscal year. In July 2005, Myspace was acquired by News Corporation for $580 million, and in June 2006, it surpassed Yahoo! and Google to become the most visited website in the United States. From 2005 to 2009, Myspace was the largest social networking site in the world. The site played a critical role in the early growth of companies like YouTube, and created a developer platform that launched the successes of Zynga, RockYou and Photobucket, among others. Launched on August 1, 2003, the site was the first social network to reach a global audience, and had a significant influence on technology, pop culture and music. Myspace (formerly stylized as MySpace) is a social networking service based in the United States.